STRATEGI PENGEMBANGAN PUPUK KOMPOS DI DESA SUMBER BAKTI KECAMATAN DARUL MAKMUR KABUPATEN NAGAN RAYA

As an agricultural region, the agricultural sector is the dominant economic support in Nagan Raya Regency. The agricultural sector has very good prospects so that it is widely cultivated by the community coupled with favorable land conditions. Darul Makmur District is one of the sub-districts in Nagan Raya Regency and is the largest sub-district at 1027.93 km2 with a distribution of 29.00%. The majority of people earn a living as farmers. This study aims to analyze the supporting factors in developing compost fertilizer in Sumber Bakti Village. The primary data collection method is conducting interviews to 30 respondents using a prepared questionnaire and information obtained from Focus Group Discussion (FGD). Data analysis in this study used SWOT method and weighting using Analytical Hierarchy Process (AHP). The results of the study show the highest score of internal factors (Streng) The production cost is relatively cheap with a total score of 0.34 Internal Factors (Weakness) It takes a long time in the process of making compost fertilizer with a total score of 0.55 External Factors (Opportunity) The demand for compost fertilizer is increasing 0.36 External Factors (Threat) Erratic weather hinders the production process with a total score of 0.64. A defensive strategy is the right strategy to implement. Some of these strategies are; Equipping production facilities and infrastructure so that the quality of raw materials is maintained and reducing production costs, and increasing the quantity and quality of compost production according to Indonesian National Standards (SNI)